COLAB | Creator-First Merchandise Platform | Built with Ruby on Rails(colabmerch.com.au)

COLAB is a revolutionary end-to-end merchandising platform built with Ruby on Rails, designed specifically for creatives and their communities. Our creator dashboard transforms every order into an engagement opportunity, automatically formatting fan messages for social media stories whilst providing real-time sales insights and stock management. The hands-off interface means creators can focus on what they do best—creating content.

Our Ruby on Rails architecture powers a seamless integration of design, production, and fulfilment services, allowing creators to focus entirely on their content whilst we handle everything else. Our Sydney-based platform eliminates the complexity of merchandise management whilst delivering 300% higher returns compared to traditional platforms, combining powerful e-commerce capabilities with creator-centric features.

Built on Ruby on Rails' proven framework, we deliver enterprise-grade reliability with startup-level agility, ensuring both creators and their fans receive an exceptional e-commerce experience.

databases

• PostgreSQL

background job libraries

• Active Job
• Solid Queue

testing tools

• Minitest
• Factory Bot
• Rails fixtures
• VCR
• Capybara

frontend frameworks

• Alpine.js
• Stimulus
• Hotwire Turbo

deployment tools

• Custom bash scripts

js transpilers

• Vanilla JavaScript

css frameworks

• Tailwind CSS

asset pipelines

• Static files
• Sprockets

template engines

• ERB
• HAML
• Phlex

cache store implementations

• Rails Cache
• Solid Cache

realtime frameworks

• Action Cable
• Turbo Streams
• Solid Cable

ruby implementations

• MRI Ruby (CRuby)